A series of window displays for Rituals new collection The Ritual of Yozakura.
Our concept aims to evoke the sensation of a refreshing breeze for passersby, achieved through the graceful movement of suspended fabric. The interplay of RGB lighting on a fabric brings to life the nocturnal ambience of the new collection.
Each of the 360 paper Sakura blossoms were handcrafted and hand detailed.
Paper Flowers - Layla May Arthur
Creative Direction and Concept Design - Matteo Renna at MAST
Implemented and Developed by LIGANOVA Netherlands B.V
